Archive for February, 2010

Wallace Wattles said, “You can’t give everyone more in cash than you receive, but you can give more in use value than the cash value of whatever you receive.”

A successful marketing entrepreneur knows that you can get great use value from something with a small cash value. When you give more than you receive, you are adding life to the world. Take the example from Wallace’s book “The Science of Getting Rich”. A village chief in the Amazon has some needs to better his business in managing his crops. He is presented the option of taking a tractor or a dozen steel machetes and a sharpening stone. What do you think he takes? He takes the steel machetes because this has more value to him. The tractor is too big for the footpaths, too noisy and difficult to fuel. The dozen machetes offer more value to the other villagers. The distribution of the machetes can be put to more use by the other villagers in gathering plants etc. So it doesn’t matter that he is offered the tractor that’s worth thousands of dollars, it’s the steel machetes that have an exponentially less cash value that brings more value to the chief and other villagers. This adds value to the chief and the villagers more than the tractor.

Think about all the marketing tools out there for you to receive: books, tapes, cd’s, e books, manuals, videos etc. Successful and aggressive entrepreneurs (financial risk takers) know that right combination of these can bring them thousands of dollars. This is why these tools are so effective to one’s personal development, education, and training. If you can buy something for $100 knowing that this program can produce 10 times that in profit, isn’t it worth it?

Many people are apprehensive in purchasing these types of materials. Why is this? It’s because they don’t want to feel cheated by those who have sold it to them. Trust me, there are many great programs out there to benefit your business. And I am not saying go out and find the cheapest resource to better your business. Find the one that will most benefit you! Do the research, find out who else is using the products.

You don’t have to get something for nothing, you can give everyone more than you take!

Thank you

Greg Schmidt

http://www.livelikegreg.com

Greg is an internet marketing consultant who loves to eat peanut M&M’s and helps others when his mouth is not full.

Article Source:http://www.articlesbase.com/marketing-tips-articles/marketing-tip-giving-more-than-we-receive-1432863.html

Image by Sumlin via Flickr

Do you know how to captivate an audience with your poster printing? Does your poster printing company give you the best and most attractive posters to get those specific target market demographics? If you are unsure, then do not worry. Captivating a specific kind of audience demographic only needs some precise planning in poster printing. You or anyone can easily make this happen by using a few proven techniques.

Message composition – One of these proven techniques is proper message composition. A target audience will usually have its own subset of frequently used symbols, languages and topics. If you know these frequently used areas of interest, then you can integrate it as a part of your color posters message. The premise here is that with a highly familiar poster message for the target audience, they will respond better to it than your ordinary old generic poster message. You can captivate them by basically speaking their own language and talking about the topics that are important to them.

So, for example, the message composition for a male target audience should be completely different from a female one. For males, you may want to have messages related to cars, gadgets, sports and sex while for females you might want to have poster messages related to beauty, relationships shopping and jewelry. Targeted message compositions like this will definitely captivate the male or female demographics. So try and see what specific interests your target demographics have.

Targeted attractive images – Images are basically also part of your targeted message composition, but of course on a visual level. So the basic concept still applies, using the interests of your target audience to your advantage. Using images that relate to these interests will work in attracting your target audience to reading your color posters.

So, using the example given from the last item, targeting men for your posters will have you placing images of cars, sports and sexy women on your posters, while targeting women will have you placing images of beautiful women(and men), pictures of people in relationships or maybe a little shopping. One look at these and your target audience should be hooked immediately, reading your posters once they see it. It is a simple and effective technique that always works.

Poster location management – Finally, captivating your target audience means knowing where they hang out. You cannot just blindly place your posters everywhere. It is best to put them in areas where your target demographics hang around. So, for men, you might want to try placing your posters at sporting arenas and bars, while for women you might want to post your posters near shopping outlets and salons. You’ll reach more of your target demographic in this way and increase your chances of captivating your target market.

So if you really want to get your target market responding, try matching your message, your image and the poster location to match their preferences and interests. You’ll save a lot of effort and will be efficiently managing your resources in poster printing this way.

For more information, you can visit this page on poster printing

Article Source:http://www.articlesbase.com/printing-articles/how-to-captivate-a-target-market-with-poster-printing-1511336.html

Most business companies  tremble  with fear at mention of competition.It is the most feared word.Competition drives all business to create logo design branding and do intense marketing and advertising.It is dream of every business to overtake its competition and create a niche for its services and products.

Logo Design New Zealand give 9 tips to fight competition in a effective way.

1. Your competitors are as afraid of you as you are of them.This is the biggest factor to be remembered .Never panic and handle your competition in a sensible reasonable way with organized scheduled planning.
2. The competition’s articles, websites, and marketing materials  can help to educate your clients so that they come to you with enough knowledge to make an informed decision.You can even take inspiration from their well written presentations to enhance your marketing.
3. A healthy rivalry can generate a lot of interest in the  product and services concerned.Competition between your business and other businesses can generate publicity for your service or product offering, which can generate more perceived need or desire  for the things that you offer.
4. Competition can be effectively combated by emphasis on different and exclusive features of the business product or services. By stating how you’re different from a competitor who is widely known, you can often more easily express your differentiation.
5. Your competitors are not just the other businesses that provide similar products or services to yours. Your competition also includes the other things that your customer could purchase to solve their problem, even things that aren’t in your immediate field.
6. Your competitors are not just the other businesses that provide similar products or services to yours. Your competition also includes the other things that your customer could purchase to solve their problem, even things that aren’t in your immediate field. Look for alternative solutions that might give your clients extra options and value added services.
7. Never ignore small or startup business as insignificant.Closely follow the path of your competitors big or small Big businesses aren’t your only competition. Be sure to think about the smaller businesses that offer similar products or services—sometimes they can grow into major players or eat into your market.
8. Highlight how your customers can enhance and gain financially from your products and services more than you competitors.This is a sure fire way to snatch clients from customers.
9. Inaction, indecision, and postponement are other often-overlooked competitors. What happens if a client decides not to undertake the project or make the purchase? This can be worse than any competitors so learning to close a sale is very important using marketing skills

Article Source:http://www.articlesbase.com/marketing-tips-articles/9-ways-to-fight-business-competition-1508356.html

Image by Matthieu Dejardins, eCommerce Activist via Flickr

1. When you make your first sale, follow-up with the customer. You could follow-up with a “thank you”email and include an advertisement for other products you sell. You could follow-up every few months.

2. You could upsell to your customers. When they’re at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.

3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.

4. When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.

5. Sell the reprint/reproduction rights to your products. You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product.

6. You could cross promote your product with other businesses’ products in a package deal. You can include an ad or flyer for other products you sell and have other businesses selling for you.

7. When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.

8. Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons.

9. Sell gift certificates for your products. You’ll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.

10. Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.

Sabrina is an internet marketing guru with over 100 websites that are bringing in residual income. You can subscribe to her newsletter and start your climb to success by visiting her website at Money Hungry . You can also purchase her ebooks and get free ebooks at Ebook MegaStore

Article Source:http://www.articlesbase.com/marketing-tips-articles/10-ways-to-multiply-your-sales-in-a-flash-1514532.html